Why making a lot of money won’t necessarily make you happy

Why raking in tons of cash won’t fundamentally satisfy you A number that has been tossed around as of late as the perfect pay to focus on is $75,000. Economist Angus Deaton and psychologist Daniel Kahneman played out an investigation in 2010 where they established that it doesn’t matter now substantially more than this enchantment pay number you acquire your bliss and fulfillment levels won’t observably increment. Why wouldn’t procuring in the six figures make life totally satisfying? All things considered, it turns out: cash isn’t everything. There are a lot of different components that influence your life fulfillment in any given job.Here are a couple of reasons why compensation doesn’t essentially relate with happiness.Career achievement doesn’t consistently mean more money.Very frequently what satisfies an individual is the capacity to do what they progress admirably and to pick up impact, acknowledgment, and employer stability. Achievement can mean ascending to oversee groups or associations , having an effect, feeling esteemed in a critical job for an organization, or simply realizing that what's to come is steady. None of these bliss factors essentially require a high salary.Experiences matter.It’s not tied in with procuring and spending, either. Here and there work fulfillment comes about because of meeting day by day difficulties head on, or basically trying and learning new things. Occupations that are not fulfilling past compensation day will leave individuals who long for these progressively tricky elements feeling vacant. In spite of the fact that cash can assist you with purchasing things in your extra time, you won’t have the option to appreciate those things with no leisure time. A vocation with a rebuffing plan unquestionably won’t permit you the ideal opportunity for huge numbers of the encounters outside of the workplace that comprise a satisfying life.People frequently cause the job.If you to flourish with community oriented condition s, customer based work, or deals groups, at that point a vocation that needs human communication can leave you feeling confined regardless of the amount it pays. Communicating with different people is one of those critical things that help us to feel human, however a few people require this more than others.You need to do what suits you.Similarly, if you’re a customary individual, you won’t be cheerful in a well paying gig that blossoms with development and beating down business as usual. In the event that you’re into science, tech, or information hard realities and numbers-you won’t do well in an inventive gig. On the off chance that you require the opportunity to be innovative, you ought not grieve in a vocation that requires smothering your most virtuoso ideas.You may blossom with doing great, not making more.If you’re a benevolent sort who actually needs to have a constructive outcome on the planet, you’d presumably despise a powerful, l ucrative employment that doesn’t serve anything other than a couple of corporate premiums and your financial balance. An occupation that permits you to improve the world a spot will be interminably more satisfying than one that essentially procures you a higher salary.Oversatisfaction isn’t all that great.If you deny yourself nothing and give yourself all the best of everything all the time-the best food, the best garments, the greatest house, the most delightful travel advantages, the fanciest vehicle then you’ll put some distance between the less complex joys throughout everyday life. Stuff, particularly decent stuff, can be an incredible dependence. In any case, it won’t essentially make your life a more joyful one. Being reasonable about what is extremely important to you will assist you with picking the vocation that best suits you.Constant pursuing isn’t fun.On a comparative note, if your days are simply spent attempting to make more to have the option to manage the cost of this or that,â chances are you will feel void over the long haul. Pose yourself this extreme inquiry: When will you be done and ready to kick back and appreciate the your rewards for so much hard work? On the off chance that the appropriate response is something near â€Å"never,† it may be an ideal opportunity to consider a lifelong change, regardless of whether you haven’t arrived at your objective yet. All things considered, pure fantasy objectives will never improve your life on the off chance that you are hopeless during the long procedure of satisfying them. Be cheerful now in a profession that genuinely fulfills you.

Mies van der Rohe and Neo-Miesian Architecture

Mies van der Rohe and Neo-Miesian Architecture The United States has an adoration detest relationship with Mies van der Rohe. Some state he stripped engineering of all mankind, making chilly, sterile, and unacceptable situations. Others acclaim his work, saying he made design in its most unadulterated structure. Accepting that toning it down would be best, Mies van der Rohe turned into the planner of judicious, moderate high rises, houses, and furniture. Alongside the Viennese engineer Richard Neutra (1892â€1970) and the Swiss architect Le Corbusier (1887â€1965), Mies van der Rohe not just set the standard for all innovator configuration yet carried European innovation to America. Foundation Maria Ludwig Michael Mies was conceived on March 27, 1886, in Aachen, Germany. He changed his name in 1912 when he opened his own structure practice in Berlin, receiving his moms last name by birth, van der Rohe. In todays universe of one-name ponders, he is just called Mies (pronounced Meez or often Mees). Instruction Ludwig Mies van der Rohe started his vocation in his familys stone-cutting business in Germany, finding out about the exchange from his dad who was an ace artisan and stonecutter. At the point when he was a youngster, he filled in as a sketcher for a few draftsmen. Afterward, he moved to Berlin, where he looked for some kind of employment in the workplaces of engineer and furniture originator Bruno Paul and modern modeler Peter Behrens. Vocation Right off the bat in his life, Mies van der Rohe started exploring different avenues regarding steel casings and glass dividers, a style that would get known as International. He was the third chief of the Bauhaus School of Design, after Walter Gropius and Hannes Meyer, from 1930 until it disbanded in 1933. He moved to the United States in 1937, and for a long time (1938â€1958), he was the executive of design at the Illinois Institute of Technology (IIT), where he showed his understudies to construct first with wood, at that point stone, and afterward block before advancing to cement and steel. He accepted that engineers should totally comprehend their materials before they can structure. In spite of the fact that Mies was not the principal engineer to rehearse effortlessness in plan, he conveyed the goals of logic and moderation higher than ever. His glass-walled Farnsworth House close to Chicago blended discussion and fights in court. His bronze and glass Seagram Building in New York City (planned in a joint effort with Philip Johnson) is viewed as Americas first glass high rise. The Meis theory that toning it down would be ideal turned into a core value for engineers in the mid-twentieth century, and huge numbers of the universes high rises are designed according to his plans. What Is Neo-Miesian? Neo means new. Miesian refers to Mies van der Rohe. Neo-Miesianâ builds upon the convictions and approaches that Mies rehearsed the toning it down would be ideal moderate structures in glass and steel. In spite of the fact that Miesian structures are unornamented, they are not plain. For model, the well known Farnsworth House consolidates glass dividers with unblemished white steel sections. Accepting that God is in the subtleties, Mies van der Rohe accomplished visual extravagance through his fastidious and now and again amazing selection of materials. The transcending glass Seagram Building utilizes bronze shafts to highlight the structure. Insides compare the whiteness of stone against the dipping, texture like divider boards. A few pundits call the 2011 Pritzker Prize-winning Portuguese designer Eduardo Souto de Moura neo-Miesian. Like Mies, Souto de Moura (conceived in 1952) joins basic structures with complex surfaces. In their reference, the Pritzker Prize jury noticed that Souto de Moura has the certainty to utilize stone that is a thousand years of age or to take motivation from an advanced detail by Mies van der Rohe. In spite of the fact that no one has called Pritzker Laureate Glenn Murcutt (conceived in 1936) a neo-Miesian, Murcutts straightforward plans show a Miesian impact. Numerous of Murcutts houses in Australia, similar to the Marika-Alderton House, are raised on braces and based on over the ground stages taking a page from the Farnsworth House playbook. The Farnsworth House was worked in a floodplain, and Murcutts over the ground beach front houses are raised for assurance from tidal floods. Be that as it may, Murcutt expands on van der Rohes configuration flowing air cools the house as well as helps shield the Australian critters from finding simple sanctuary. Maybe Mies thought of that, as well. Passing On August 17, 1969, at 83 years old, Mies van der Rohe kicked the bucket of esophageal malignant growth at Chicago’s Wesley Memorial Hospital. He is covered in close by Graceland Cemetery. Significant Buildings A portion of the more striking structure plans by Meis, include: 1928-29: Barcelona Pavilion1950: The Farnsworth House, Plano, Illinois1951: Lake Shore Drive Apartments, Chicago1956: Crown Hall, Chicago1958: Seagram Building, New York (with Philip Johnson)1959-74: Federal Center, Chicago Furniture Designs A portion of the more striking furniture structures by Meis, include: 1927: Side Chair (MR 10)1929: The Barcelonaâ ® Chair1930: Brno Flat Bar Chair1948: Mies permitted one of his protã ©gã ©s, Florence Knoll, select rights to deliver his furnishings. Gain more from Knoll, Inc.

New Specialization in International Conflict Resolution COLUMBIA UNIVERSITY - SIPA Admissions Blog

New Specialization in International Conflict Resolution COLUMBIA UNIVERSITY - SIPA Admissions Blog Beginning in fall 2010, SIPA will offer a new specialization in International Conflict Resolution for students enrolled in the MIA and MPA degree programs. The new specialization, which will be directed by Professor Jean-Marie Guéhenno, will provide students an understanding of the root causes of international conflicts and of how conflict resolution and transformation take place on an international level.   Students also will receive practical, hands-on training in various techniques and methodologies of international conflict resolution. “The new specialization will build on the highly successful curriculum put in place by the Center for International Conflict Resolution at SIPA,” says Professor Guéhenno. “It will provide a venue for leading practitioners and scholars to prepare the next generation of conflict resolution specialists.” Specializations, which are comparable to “minors” in other curricular arrangements, are designed to be paired with policy concentrations, comparable to “majors”. Students seeking a specialization in International Conflict Resolution will be required to complete nine credits, including the course, “Theoretical Overview of International Conflict Resolution,” and two electives. SIPA also offers specializations in Advanced Policy and Economic Analysis, Applied Science, International Media, Advocacy and Communications, International Organization, Management, and regional specializations in Africa, East Asia, East Central Europe, Europe, Latin America, The Middle East, Russia, Southern Asia, and the United States. Jean-Marie Guéhenno previously served as United Nations Under-Secretary-General for Peacekeeping Operations from 2000-2008, leading the largest expansion of peacekeeping in the history of the UN. Before joining the United Nations, Guéhenno served as director of policy planning in the French Ministry of Foreign Affairs, ambassador to the Western European Union, and chairman of the French Institute of Higher Defense Studies.

Article Review Law Problems Essay - 1085 Words

Introduction: This assignment explores a series of law problems in our daily life involving the form, the validity and the types of contract. It will refer to Sam’s case for getting a clear understanding of underpinning theories as well as estimating what Sam can do in those cases. In the assignment, the difficulties of Sam can be analyzed through three cases and summaries, some case examples can be cited as references to help explaining. The first case analysis: To begin with, it is really crucial that ensure whether the advertisement can be an offer or not. The fact is the need of Sam that a van can take customers from offices to beach is consistent with the content of advertisement, Sam contacts Violet. The advertisement is not a valid offer because of the general principle that most of advertisements on newspaper, magazines or websites can be deemed as invitation to treat instead of an offer. It means Sam can negotiate with Violet about the price of the large van, but Violet can reject as he wants like Fish v Bell(1961) and Partridge v Crttenden(1965). The invitation can be an offer unless the terms are specified such as large vans for first 10 customers to present 5% discount on a exact time(Carlill v Carbolic smoke ball company[1893]). Furthermore, it is relevant to the termination of contract, which signifies the offeror can revoke the acceptance of offeree including withdrawal of offers in unilateral contracts, the termination of laps e of time, the termination ofShow MoreRelatedThe Death Penalty : Costly, Counterproductive, And Corrupting1678 Words   |  7 Pagesanswer to crime: costly, counterproductive and corrupting; 35 Santa Clara Law Review 1211 (1995) Summary paragraph: In Stephen Bright’s article, â€Å"The Death Penalty as the Answer to Crime: Costly, Counterproductive, and Corrupting† Bright asserts that capital punishment does not work because it is racially biased, the quality of the lawyers and attorneys supplied by the state to poor defendants is unfair, and that the law system currently in place does not accomplish its true goals. Bright defendsRead MoreThe Necessary And Proper Clause And Its Effect On History912 Words   |  4 PagesThe Constitution was written in order to replace the Articles of Confederation and create a centralized government. Times continue to change, and therefore laws must be altered such to keep up with those changes. This was the sole purpose of the amending process of the Constitution. The purpose of the very first amendment was to allow Congress the authority to get involved with state powers that was not allowed at first. This article, Article 1, has been very controversial and confusing at tim esRead MoreThe Mentally Ill O FF Ender Treatment And Crime Reduction Act Of 2004 : Problems And Prospects1321 Words   |  6 PagesReduction Act of 2004: Problems and Prospects by Christine M. Litschgea and Michael G. Vaughn, is a research article whose focus is three-fold. First, the researchers reviewed the literature available on the components that have influenced the considerable increases of incarcerated persons with severe mental illness (SMI). Secondly, they analyzed the Mentally Ill Oï ¬â‚¬ender Treatment and Crime Reduction Act of 2004 (MIOTCRA), and evaluated if, since its inception, has reduced the problems associated withRead MoreThe Articles Of Confederation From A New Constitution1506 Words   |  7 Pagesdifferent actions taken to replace the Articles of Confederation to bring about a new Constitution. I will first start out by giving some background on the Article of Confederation as to what it was and why it was important for the US? Secondly, I will provide th e reader with some of the strengths and weaknesses of the Article of Confederation. Why did the Article of Confederation fail? Third, I will talk about the actions that were taken to replace the Article of Confederation and how these actionsRead MoreThe University Of Mississippi And The Shame Of College Sports, By William W. Berry IIi1397 Words   |  6 Pagesfor the Alabama Law Review, and Taylor Branch’s â€Å"The Shame of College Sports† issued by The Atlantic web magazine. William W. Berry III is an Associate Professor of Law at the University of Mississippi whose work is found in various law review journals including California Law Review, the Alabama Law Review, and the Georgia Law Review. Taylor Branch is a Pulitzer Prize winning writer known for his works on the Civil Rights movement, and he also acts as a public speaker. Both articles revolve aroundRead MoreContemporary Landscape Of Crime, Order And Control : Governance, Risk And Globalization Essay1711 Word s   |  7 PagesIntroduction The article under review is â€Å"Contemporary Landscape of Crime, Order and control: Governance, Risk and Globalization†. The article is coauthored by two esteemed individuals with a solid background in related studies these individuals are Ian Loader and Richards Sparks. According to the introductory portion of the article, the authors intend to use the article to highlight and discuss the pertinent and imminent changes in the landscape of criminology around the world with respect to theRead MoreAnnotated Bibliography On Affordable Care Act923 Words   |  4 Pagesdoesn’t solve the problems of the American Healthcare system. Furthermore, she argues that the current program will unravel, slowly, but will eventually collapse. She believes the only cure for the American Health Care System is a single-payer healthcare system. Blackman, Josh. Obamacare On Life Support. National Review 68.17 (2016): 18-20. Academic Search Complete. Web. 1 Oct. 2016. In this article, Josh Blackman argues many points. His first point is that the healthcare law would never beRead MoreEssay on The Case of Marbury v. Madison973 Words   |  4 PagesThe next question was to determine if the law gave Marbury remedy. The Court found that the law did provide remedy for Marbury. Adams signed the appointment and Marshall sealed it thereby giving Marbury legal right to the office he was appointed to. Therefore, denying delivery of the appointment to him was a violation of his rights and the law provides him remedy. The third question was to determine whether the Supreme Court had the authority to review acts of Congress for their constitutionalityRead MoreHello1750 Words   |  7 Pagesone of the following best explains why the Articles of Confederation purposely created a weak national government? a. The Articles were based on a theory of state sovereignty. b. The Articles were intended to not offend Parliament and King George III. c. The Articles separated power into three distinct branches: executive, legislative, judicial. d. The Articles were actually intended to create a very powerful central government. e. The Articles intended for a strong executive branch butRead MoreWhat Are The Two Primary Functions Of The U.s. Constitution? Essay871 Words   |  4 Pagesindividual’s rights from governmental overreaching. 2. What is the power of judicial review, and why is it so important to our legal system? -The power of the judicial review is â€Å"A court’s power to review statutes to decide if they conform to the U.S. or state constitutions†. It is important to our legal system to have the power of the judicial review as a tool to the disposal of the courts when conflicts arise within the law or constitution. 3a. Read the excerpts from the U.S. Constitution and the Bill

Reliable Techniques for Scarlet Letter Essay Topics That You Can Use Starting Today

Reliable Techniques for Scarlet Letter Essay Topics That You Can Use Starting Today Evil wasn't only portrayed. When you're a creator, you want to emulate different creators. A theme is understood to be the major thought of a story. It's also essential to note that pearl was a rather beautiful child. Pearl, being the youngest character, doesn't have the maturity to comprehend the intricate world around her. The Honest to Goodness Truth on Scarlet Letter Essay Topics The Scarlet Letter clearly integrates the notion that how an individual handles sin determines the results of their character. The reason because of his illness is no disease, but the impact of sin and guilt on his shoulders. It doesn't make a difference whether the cheating person is a guy or a woman, he or she is going to be blamed equally. Dimmesdale, experiencing guilt due to his previous indiscretions, loses control because of his unstable mind plagued with guilt. Chillingworth is a choice case of how revenge can fully consume an individual's mind and body. They can't agree on the reason why a man wouldn't knock out his guilt sooner. The scarlet letter is intended to be a sign of shame, but instead it will become a potent sign of identity to Hester (Symbolism 314). Anne Broadsheet is additionally a prime case of individual freedom. Chillingworth does not have any light, he is the sole character consistently connected with darkness, as he is the sole truly evil character in the book. She doesn't want to think in the reality. Inside this example, Hawthorne indicates that it might not be simple to bounce back from a wrong-doing. however, it is possible with patience and perseverance. He writes the novel as if it is a true biographical story. Dimmesdale states he knows he has sinned, and in addition, he knows he must confess to be able to be forgiven. Just do good research for reliable provider, and you won't regret your choice. Besides the essay included with the frequent application and as an element of villanova's member section of the typical program, villanova requires that. The procedure for ordering our services has been made simple by using simple measures that are simple to follow along with. The 30-Second Trick for Scarlet Letter Essay Topics When you get your completed essay, be sure that you tell all your friends what an excellent service it is and what's the perfect place to purchase cheap essays. Try to remember, your article should be cohesive, and a superb draft will help you in achi eving it. There are many topics that it is possible to chat about within this book for your essay but coming up with fresh ones may be difficult since it's a recognized and studied book. Search for buy argumentative essay online the very best essays writing service on the internet low rates for each and every student. When you go to select the ats-w examination, you're going to be given an essay writing when you ask yourself that, you are aware that it is the right time to examine the sample. Your thesis could go in a lot of directions, but the strongest thesis is one which focuses on a specific aspect. In addition, we have a committed group of editors. From the start of the novel and through a massive part of the novel, Arthur Dimmesdale is send as a person who has high morals, and as a respectable individual. An individual might wonder whether that story would have the exact same effect had it been placed in the present day and age. Simply by starting to read The Scarlet Letter I have already began to understand the wonderful care and deep thought which he exhibits in his writing. The time frame in which this story is set holds a whole lot of importance. Definitions of Scarlet Letter Essay Topics There are several sorts of revenge which occur in both pieces of writing, together with man y folks that are revenge-ridden. For example you're able to compare how something in the book is viewed during their time and the way that it may be viewed in the present society. In reality, an individual would be hard-pressed to read one of these essential books and don't come across a concept that may relate to everyone's life. In steps most of the head essays guard. Dell Dock is an exceptional visual interface, it really is much like the Mac OS X system within the Dock. The characters suffer as a result of moral difficulties. However, both characters are made to address it in distinct ways.

Erosion Fertilizer and Conservation Stewardship Program Free Essays

There are three causes of soil erosion over cultivation, overgrazing, and deforestation. All of these causes can be corrected in different ways. Over cultivation is when the land is repeatedly tiling and producing crops faster than the soil can restore resulting in a decrease in the soil value and productivity. We will write a custom essay sample on Erosion: Fertilizer and Conservation Stewardship Program or any similar topic only for you Order Now One of the ways that over cultivation can be corrected is by a technique called no-till agriculture. No-till agriculture is a procedure where chemicals kill weeds and the seeds are planted without having to plow the soil. Fertilizer is another source of correction in over cultivation. Fertilizer is a process in which nutrients such as organic fertilizer and inorganic fertilizer are added to the soil to nutrient the crops. Organic fertilizers consist of manure and inorganic fertilizers consist of chemical fertilizers. Other methods are used to prevent over cultivation such as contour strip cropping and shelterbelts. Contour strip cropping is where the farmer will plow the land across rather than up and down which reduces the occurrence of water erosion. The rows of trees around the plowed land are called shelterbelts reducing the risk of wind erosion. Overgrazing is another cause of soil erosion. Overgrazing is where there are more animals existing on a piece of land than the land can maintain. During the process of overgrazing the land losses its grass production and the land becomes bare causing wind and water erosion leaving the soil tainted. The Conservation Stewardship program provides information on how farmers can burn woody plants giving them the means to be able to plant grass seeds that hold water and to be able to manage cattle and move them to another land stopping overgrazing from occurring. The means of removing trees and vegetation covering soil and converting the forest into another land of use causing erosion and soil productiveness is called deforestation. The best way to correct deforestation is to cut down trees and to plant more trees. There have been many organizations developed to try to stop deforestation. Some of these organizations are Center for Global Development’s, Group of Earth Observations’, and Avoided Deforestation Partners. How to cite Erosion: Fertilizer and Conservation Stewardship Program, Papers

Interview With Social Media Strategist Neal Schaffer

This month we sat down with Neal Schaffer of Windmill Marketing to talk social media and how you can use your unique content with it. Read on to learn about the benefits of using social media, repurposing content for different social media sites, emerging trends and much more. CC: Neal, thanks for speaking with us today. As a social media strategist, you advocate sharing content on social media channels. Can you give our readers an example? Thanks Celeste. Sharing is as simple as retweeting content from someone that you feel is an authority or is content that you think your readers might be interested in. Twitter is a platform where this culture of sharing is deeply embedded to the point that the ReTweet is an essential part of the platform. After all, you can’t ReTweet your own tweet! CC: How did you find Constant Content? I actually found you stumbling†¦on StumbleUpon! And you know what? This is the 2nd time that I have subscribed to a new service from literally stumbling on a site via StumbleUpon. We are now living in an era where the news comes to us, whether it be from status updates on LinkedIn, the news feed from Facebook, or timelines on Twitter, or even the recommendations algorithm of StumbleUpon! CC: What is the benefit of sharing content via social media? There are many benefits of sharing content via social media, but it really comes down to your objective. On the one hand, professionals who share content via social media about job openings in their industry could be Paying It Forward just by this simple act and helping others who might be very thankful for that information. Professionals who share industry articles that they read could become â€Å"channels† that others tune into, and in doing so help establish their own professional brand. Companies can reap the same benefits and create relationships of trust that can result in greater business over the long term. We are in an era of the democratization of information, and there is no â€Å"TV Guide† for this. Should you become the â€Å"channel† that others tune into for your industry, you will reap great benefits over time. CC: How do you feel about â€Å"repurposing† content for different platforms? Just as the book publishing industry is looking at ways of splicing and dicing content for print, web, audio, and video, and then within those mediums different ways of dividing the content for different types of platforms (mobile vs. PC), repurposing your content for different platforms is a must because you have to be where your audience is and customize your content to make it easily consumed by them. CC: With so many social networking sites out there, how many should a business participate in? I think that businesses should really first try to figure out what their objective is in participating in social networking sites. Once they understand their objective, they need to understand where their audience is. It’s not a matter of being on tens or hundreds of social networking sites because each site requires an investment of time: It’s about picking a few where your audience is that you think you understand and build up your own internal success stories before expanding your efforts. CC: How do you measure a social media campaign’s effectiveness? Well, first of all, let me start by saying that social media is a commitment and not a campaign 😉 The second thing, and I hate to repeat myself, but it all depends on the objective of why the business has created a social media campaign. As for measuring the effectiveness, we need to look at what the campaign involved. Often, there are campaigns that are trying to help â€Å"spread the word† about the company, increase their social media following, or lead social media users to a landing page on a website. Direct effectiveness for each of these types of campaigns are 100% trackable and measurable, although indirect effectiveness is a bit more difficult to measure. CC: How much time should a business devote to social media? This really depends on your objective for being in social media. Once you’ve created an objective, and then your strategy, start out small and test the waters. You don’t need to hire a resource to do this: Have one of your own outward-facing employees start implementing this strategy maybe only spending 15 to 30 minutes a day. At the beginning social media will not require time because you will not have a lot of engagement. However, businesses will realize that content creation will be the place where you end up spending most of your time. CC: What type of social media content lends itself to outsourcing? As I just mentioned, businesses will quickly find that content creation will end up requiring the most time, especially when first implementing a social media strategy. While companies need to be representing their own brands by using their own employees when engaging in social media, I believe that creating some content that is resourceful to their industry could be something that is outsourced so long as the final product is â€Å"re-branded† by the company so that it is, at the end, spoken in their own words. Of course, in addition to outsourcing the creation of some content, it could also be just having industry experts or partners providing guest blog posts to give another point of view that your social media readers might enjoy and see you as more of an impartial resource for. CC: Do you have any tips for keeping a blog or social media channel focused and relevant? It all comes down to making sure your content, whether it be your own or sharing 3rd party content, passes the relevancy test: Does your target market find this information resourceful? It’s not aboutyou: It’s about them! If you have an idea for content creation, make sure that it passes this â€Å"relevancy test,† and if not, don’t get started on investing time in creating something that may not be effective in helping you reach your objective. CC: Are there specific formats that need to be followed when creating content for social media sites? I don’t think there’s any format that needs to be followed when creating content for social media, with the exception that every social media channel has its own functionality, culture, and history. Often we find ourselves making content for our blogs or YouTube channel and then sharing it in social media. In this case, as marketers we need to strive to create content that is authoritative, resourceful, and ideally â€Å"shareable.† CC: Which aspects of social media do you find difficult and time consuming? Socializing, of course! People tend to forget that it takes time to develop relationships, and this is no different online than it is offline. Professionals and businesses want to increase â€Å"engagement† in social media communities, but they don’t realize that engagement is a two-way street. Once engagement starts, you need to respond and can’t just turn it off. Yes, social media requires time, but obviously with a social media strategy in place, clear objectives, and understanding how to calculate your own ROI, it is time well invested. CC: What social media trends affect how businesses should use content? The biggest trend is that social media represents the convergence of information and communication. All of these social networks that were originally created for communication are now becoming popular sites that we go to for information. The latest political upheavals and natural disasters that have happened around the world only remind us of this. If businesses do not participate, which often involves sharing 3rd party content, as well as sharing your own content, they are completely missing out on this trend while their competitors may be exploiting the opportunity. CC: When purchasing content, is full rights the only way to go? Why or why not? I believe that purchasing full rights, which in the case of Constant Content means buying content which then you can call your own, edit, and repurpose in any way you like. The reason is that, any content that your company publishes needs to represent your company brand. Creating resourceful content often involves researching industry information and then representing it in your own way. I see no problem in sourcing resourceful content and then repurposing it in your own voice representing your own company or brand. This is only possible if full rights are purchased. CC: If you could give just one piece of advice to someone starting social media for the first time, what would it be? Listen, listen, and listen. A lot of people give the advice of simply listening for several weeks or even 3 months before doing anything in social media. I would add to that to not just listen, but find a role model that you can emulate. Look for the thought leaders in your industry and look at what they are doing on the various social media channels. How do they share content? How often do theyengage with others? If you study those that are successful in social media, you can learn a lot about how to successfully implement your own social media strategy. Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published authorof Windmill Networking: Maximizing LinkedIn and frequent social media conference speaker, Neal is President of Windmills Marketing, a social media strategy consulting practice that has led social media strategy creation and educational programs for companies ranging from Fortune 500 to Web 2.0 startups. How can Neal help you? This month we sat down with Neal Schaffer of Windmill Marketing to talk social media and how you can use your unique content with it. Read on to learn about the benefits of using social media, repurposing content for different social media sites, emerging trends and much more. Thanks Celeste. Sharing is as simple as retweeting content from someone that you feel is an authority or is content that you think your readers might be interested in. Twitter is a platform where this culture of sharing is deeply embedded to the point that the ReTweet is an essential part of the platform. After all, you can’t ReTweet your own tweet! CC: How did you find Constant Content? I actually found you stumbling†¦on StumbleUpon! And you know what? This is the 2nd time that I have subscribed to a new service from literally stumbling on a site via StumbleUpon. We are now living in an era where the news comes to us, whether it be from status updates on LinkedIn, the news feed from Facebook, or timelines on Twitter, or even the recommendations algorithm of StumbleUpon! CC: What is the benefit of sharing content via social media? There are many benefits of sharing content via social media, but it really comes down to your objective. On the one hand, professionals who share content via social media about job openings in their industry could be Paying It Forward just by this simple act and helping others who might be very thankful for that information. Professionals who share industry articles that they read could become â€Å"channels† that others tune into, and in doing so help establish their own professional brand. Companies can reap the same benefits and create relationships of trust that can result in greater business over the long term. We are in an era of the democratization of information, and there is no â€Å"TV Guide† for this. Should you become the â€Å"channel† that others tune into for your industry, you will reap great benefits over time. CC: How do you feel about â€Å"repurposing† content for different platforms? Just as the book publishing industry is looking at ways of splicing and dicing content for print, web, audio, and video, and then within those mediums different ways of dividing the content for different types of platforms (mobile vs. PC), repurposing your content for different platforms is a must because you have to be where your audience is and customize your content to make it easily consumed by them. CC: With so many social networking sites out there, how many should a business participate in? I think that businesses should really first try to figure out what their objective is in participating in social networking sites. Once they understand their objective, they need to understand where their audience is. It’s not a matter of being on tens or hundreds of social networking sites because each site requires an investment of time: It’s about picking a few where your audience is that you think you understand and build up your own internal success stories before expanding your efforts. CC: How do you measure a social media campaign’s effectiveness? CC: How much time should a business devote to social media? This really depends on your objective for being in social media. Once you’ve created an objective, and then your strategy, start out small and test the waters. You don’t need to hire a resource to do this: Have one of your own outward-facing employees start implementing this strategy maybe only spending 15 to 30 minutes a day. At the beginning social media will not require time because you will not have a lot of engagement. However, businesses will realize that content creation will be the place where you end up spending most of your time. CC: What type of social media content lends itself to outsourcing? As I just mentioned, businesses will quickly find that content creation will end up requiring the most time, especially when first implementing a social media strategy. While companies need to be representing their own brands by using their own employees when engaging in social media, I believe that creating some content that is resourceful to their industry could be something that is outsourced so long as the final product is â€Å"re-branded† by the company so that it is, at the end, spoken in their own words. Of course, in addition to outsourcing the creation of some content, it could also be just having industry experts or partners providing guest blog posts to give another point of view that your social media readers might enjoy and see you as more of an impartial resource for. CC: Do you have any tips for keeping a blog or social media channel focused and relevant? It all comes down to making sure your content, whether it be your own or sharing 3rd party content, passes the relevancy test: Does your target market find this information resourceful? It’s not aboutyou: It’s about them! If you have an idea for content creation, make sure that it passes this â€Å"relevancy test,† and if not, don’t get started on investing time in creating something that may not be effective in helping you reach your objective. CC: Are there specific formats that need to be followed when creating content for social media sites? I don’t think there’s any format that needs to be followed when creating content for social media, with the exception that every social media channel has its own functionality, culture, and history. Often we find ourselves making content for our blogs or YouTube channel and then sharing it in social media. In this case, as marketers we need to strive to create content that is authoritative, resourceful, and ideally â€Å"shareable.† CC: Which aspects of social media do you find difficult and time consuming? Socializing, of course! People tend to forget that it takes time to develop relationships, and this is no different online than it is offline. Professionals and businesses want to increase â€Å"engagement† in social media communities, but they don’t realize that engagement is a two-way street. Once engagement starts, you need to respond and can’t just turn it off. Yes, social media requires time, but obviously with a social media strategy in place, clear objectives, and understanding how to calculate your own ROI, it is time well invested. CC: What social media trends affect how businesses should use content? The biggest trend is that social media represents the convergence of information and communication. All of these social networks that were originally created for communication are now becoming popular sites that we go to for information. The latest political upheavals and natural disasters that have happened around the world only remind us of this. If businesses do not participate, which often involves sharing 3rd party content, as well as sharing your own content, they are completely missing out on this trend while their competitors may be exploiting the opportunity. CC: When purchasing content, is full rights the only way to go? Why or why not? I believe that purchasing full rights, which in the case of Constant Content means buying content which then you can call your own, edit, and repurpose in any way you like. The reason is that, any content that your company publishes needs to represent your company brand. Creating resourceful content often involves researching industry information and then representing it in your own way. I see no problem in sourcing resourceful content and then repurposing it in your own voice representing your own company or brand. This is only possible if full rights are purchased. CC: If you could give just one piece of advice to someone starting social media for the first time, what would it be? Listen, listen, and listen. A lot of people give the advice of simply listening for several weeks or even 3 months before doing anything in social media. I would add to that to not just listen, but find a role model that you can emulate. Look for the thought leaders in your industry and look at what they are doing on the various social media channels. How do they share content? How often do theyengage with others? If you study those that are successful in social media, you can learn a lot about how to successfully implement your own social media strategy. Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published authorof Windmill Networking: Maximizing LinkedIn and frequent social media conference speaker, Neal is President of Windmills Marketing, a social media strategy consulting practice that has led social media strategy creation and educational programs for companies ranging from Fortune 500 to Web 2.0 startups. How can Neal help you?